Tumblr, a platform that once made a huge impact on social media, has made a significant change that will please its users. The long-awaited GIF-focused content flow feature has finally been added to the platform. Initially introduced in 2015 as a GIF discovery tool, Tumblr TV now returns as a tab hosting both GIFs and video content. So, what exactly does this new feature offer?
Big Update for GIF Lovers
This new feature is similar to TikTok or Instagram Reels with its swipe-to-view content model, but Tumblr’s unique identity is still maintained. While the platform supports short video streams, GIFs remain the central focus. Therefore, while it may not be a direct alternative to TikTok, it provides a different experience for those who love GIFs and short videos. It’s especially considered a big update for users who continue to embrace the GIF culture.
How Does Tumblr TV Work?
- Users can like, comment, share, and reblog content.
- To switch to a new post, users can swipe up.
- For new users, the tab will be in the third position by default. Existing users can activate it through settings.
This move by Tumblr is seen as part of the platform’s efforts to regain popularity. The rising interest in short video formats on social media may have driven Tumblr to modernize GIFs and attract younger users.
Could this new feature bring Tumblr back to its former glory, or will it remain limited to its existing user base? What do you think about this change? Don’t forget to share your thoughts in the comments!
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